For four years I’ve been the Social Media Community Manager for Vans Skateboarding. I write the captions, schedule the posts, monitor and report performance. I engage with the community at eye level and respond to direct messages with a personal touch.
Successes include: 10M views from my curated content for the Vans TikTok, successfully spearheading skate’s presence on Reels, traveling to Montreal, Sáo Paulo, and Paris to cover Vans Park Series, and coaxing consistent engagement and follower growth (currently 3.7M on Instagram).
Follow @vansskate for our latest posts.
I sourced the video and provided the caption for this, one of the best performing TikToks on the Vans account (7.5M Plays) (Click For Post)
I took a proactive approach to Reels. Without official guidance, I started posting to Reels and learning what performed well, which informed me on what to send for TikTok as well.
Flew to SLC to cover Tony Hawk's vert alert. Gathered content for stories as well as hard posts. Click to see one of my favorites.